

Indeed, Coupa's entire cloud-based solution can sit on top of other external tools/sites/services (e.g., Amazon) or internal systems (e.g., ERP/MRP, VMS or even another indirect system) to serve as a front-end interface to capture all purchases. Coupa not only makes shopping and compliance easy, it can capture a larger portion of spend than any other eProcurement tool based on its ability to sit on top of other solutions e.g., VMS, direct purchasing, etc. Its user interface is like nothing else in the market. One of Coupa's secret to its success stems from its "opinionated" approach to procurement. Readers should note that Coupa is achieving this despite competing against Ariba, which has a commercial team (sales, sales support, etc.) that is over ten times as large. On a net customer basis, Coupa appears to be growing faster than Ariba across the same product lines. Spend Matters Analysis: Our research suggests that Coupa is the fastest growing P2P or eProcurement vendor in the market based on its rate of both enterprise and middle market customer acquisition.
